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Synopsis
This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
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About the Authors
Northeast Louisiana University
University of Rhode Island-Kingston
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780070387676. Seller Inventory # 8825399
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Consumer Behavior: Concepts and Applications (Mcgraw-Hill Series in Marketing)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780070387676. Seller Inventory # 8490007
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