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Synopsis
This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
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About the Authors
Northeast Louisiana University
University of Rhode Island-Kingston
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780070387676. Seller Inventory # 8825399
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Consumer Behavior: Concepts and Applications (Mcgraw-Hill Series in Marketing)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780070387676. Seller Inventory # 8490007
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Consumer behavior: Concepts and apllications
Seller: Bookbot, Prague, Czech Republic
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Hardcover. Condition: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. Seller Inventory # 812338aa-9e3d-4f60-bc4c-9551c1f58be1
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