How to Start and Run Your Own Advertising Agency

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9780070352193: How to Start and Run Your Own Advertising Agency

This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly professional business. Written from the owner's perspective, this book defines responsibilities for every important agency function and job, from financial to creative to production. It gives guidance for prospecting and keeping clients, complying with advertising and business regulations, developing a business plan, leasing office space, choosing the right media, and creating effective advertising. It includes checklists, glossaries of terms, sample contracts, financial statements and legal forms, and lists of reference materials to guide readers to agency success.

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Krieff, Allan
Published by Mcgraw-Hill (1992)
ISBN 10: 0070352194 ISBN 13: 9780070352193
New Hardcover Quantity Available: 1
Murray Media
(North Miami Beach, FL, U.S.A.)

Book Description Mcgraw-Hill, 1992. Hardcover. Book Condition: New. Bookseller Inventory # P110070352194

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