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Sales Management: Concepts, Practices and Cases (MCGRAW HILL SERIES IN MARKETING) - Hardcover

Johnson, Eugene M.; Etc.

 
9780070326378: Sales Management: Concepts, Practices and Cases (MCGRAW HILL SERIES IN MARKETING)
Hardcover
ISBN 10: 0070326371 ISBN 13: 9780070326378
Publisher: McGraw-Hill Inc.,US, 1986
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The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales effort, and directing the sales force. Second revised edition.

"synopsis" may belong to another edition of this title.

  • PublisherMcGraw-Hill Inc.,US
  • Publication date1986
  • ISBN 10 0070326371
  • ISBN 13 9780070326378
  • BindingHardcover
  • Number of pages596
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Other Popular Editions of the Same Title

9780070326521: Sales Management: Concepts, Practices and Cases (MCGRAW HILL SERIES IN MARKETING)

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ISBN 10:  0070326525 ISBN 13:  9780070326521
Publisher: McGraw-Hill Inc.,US, 1993
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