Items related to Achieving the Competitive Edge Through Integrated Technology...

Achieving the Competitive Edge Through Integrated Technology Management (McGraw-Hill Engineering and Technology Management Series) - Hardcover

Gaynor, Gerard H.

 
9780070234444: Achieving the Competitive Edge Through Integrated Technology Management (McGraw-Hill Engineering and Technology Management Series)

Synopsis

The book discusses the role of technology in winning the competitive edge; how to integrate science, engineering, and management with research, development and manufacturing; and how to justify investments in technology and technology management. It explores five major areas to achieving the competitive edge - technology management as part of the strategic plan; technology management and operations; required resources - both physical and human; managing the use of intellectual property; and essential changes necessary in corporate culture - including attitude, philosophy, and organization.

"synopsis" may belong to another edition of this title.