Items related to Service Management for Competitive Advantage (MCGRAW...

Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT) - Hardcover

Fitzsimmons, James A.; Fitzsimmons, Mona J.

 
9780070212176: Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT)

Synopsis

James Fitzsimmons' 1982 McGraw-Hill text, "Service Operations Management", the first book on the topic, defined the field of service operations management. Fitzsimmons is now senior author of an all new 1994 service management text which sets the paradigm for service management for the 1990s. This junior/senior/graduate text is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experiences and research with numerous service firms. Its highly readable presentation is designed to appeal even to students with little business experience.

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Other Popular Editions of the Same Title

9780071133128: Service Management for Competitive Advantage

Featured Edition

ISBN 10:  0071133127 ISBN 13:  9780071133128
Publisher: McGraw-Hill Education (ISE Editi..., 1994
Softcover