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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

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9780070198463: Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
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Considering advertising and the consumer culture, this text covers the social crisis of industrialization; advertising as social production; the political ideology of consumption; and the social crisis of the mass culture.

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About the Author:

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate centre. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

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9780465021550: Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

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ISBN 10: 0465021557 ISBN 13: 9780465021550
Publisher: Basic Books, 2001
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9780070198456: Captains of consciousness: Advertising and the social roots of the consumer culture

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Ewen, Stuart
Published by McGraw-Hill (1977)
ISBN 10: 0070198462 ISBN 13: 9780070198463
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