Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Ewen, Stuart

Softcover

ISBN 10: 0070198462 ISBN 13: 9780070198463

Publisher: McGraw-Hill Education, 1977

Considering advertising and the consumer culture, this text covers the social crisis of industrialization; advertising as social production; the political ideology of consumption; and the social crisis of the mass culture.

About the Author:

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate centre. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.