Items related to Consumer Behavior: Building Marketing Strategy
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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About the Author:
Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon
Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Higher Education
- Publication date2009
- ISBN 10 0070171009
- ISBN 13 9780070171008
- BindingPaperback
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