O'Brien's "Introduction to Information Systems, 15/e" reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.
"synopsis" may belong to another edition of this title.
E-Business focus emphasized throughout in each chapter and the real world cases but especially in new Chapter 8-Electronic Business and Commerce.
New Chapter 2-Competing with IT is a major revision and has been moved up to the front of the book to emphasize the importance of using IT for strategic advantage.
Discussion of the latest developments in ERP (Enterprise Resource Planning), data mining and warehousing, enterprise portals, and other hot topics in IT are included in the appropriate chapters.
All New Real World Cases and Additional Real World Cases: This is the O'Brien trademark. All cases are from 2000 sources, making this the most up-to-date 2001 c/r textbook in this market. O'Brien includes cases that are current illustrations of industry practice directly related to concepts discussed in each chapter. There are 4 cases per chapter.
E-Tutor: A student CD-ROM, based on text content, includes animations, video clips and other multimedia components to serve as an additional learning resource.
Chapter-Opening Real World Cases: These cases fall right at the beginning of each chapter to immediately illustrate to students the chapter's concepts in real world settings.
Hands-on Application Exercises: These assignments in Chapters 2-11 require the use of database and spreadsheet software or the Internet to solve a business problem. The database and spreadsheet student data files are provided on the text's OLC for downloading.
Five-area framework: An O'Brien trademark, the framework organizes the IS knowledge a business student needs to know into 5 components'Foundation Concepts, Information Technologies, Business Applications, Development Processes, and Management Challenges'that correspond to the modules of the text. The framework has been revised for the 10E to better and more easily communicate the areas of IS knowledge.
Strategic, International, Ethical Dimensions of IS: The 10E dedicates individual chapters to these important topics, but also weaves them into every chapter through the real world cases.
In-text real world examples: Included in every chapter, these additional vignettes illustrate chapter concepts with an application from a variety of industries and companies.
James A. O'Brien (Haiku, HI) is a professor at Northern Arizona University.
"About this title" may belong to another edition of this title.
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Book Description McGraw Hill Higher Education, 2009. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-258-78-0355000