Building Database-driven Web Catalogs (Web Development S.) - Softcover

Danish, Sherif; Gannon, Patrick

Softcover

ISBN 10: 0070153078 ISBN 13: 9780070153073

Publisher: McGraw-Hill Inc.,US, 1998

Synopsis

This text shows the reader how to build a "smart" catalogue online - meaning that the catalogue can change quickly to accommodate price changes, part changes and so on. An accompanying CD-ROM contains Saqqara System's Step Search Enterprise Software.

About this title

From the Publisher

Move your business into the digital age!
Create a state-of-the-art interactive online catalog! Would you like your business to have a top-of-the-line electronic catalog like that of The Sharper Image or The Nature Company? Do you wish your business could communicate with other businesses online as effectively as Xerox or Hewlett-Packard do? With this book, your business can! Written by the founders of the company that implemented H P's and Xerox's online catalog, and packed with case studies from companies like The Sharper Image and The Nature Company, Building Database-Driven Web Catalogs tells you how to go from "static" online catalogs modeled on obsolescent print media, to a dynamic and effective E-Commerce site with leading-edge interactive capabilities. You'll find numerous guides that describe how to design a technically attractive site. But only Building Database-Driven Web Catalogs gives you what you really need to understand and profitably exploit the business benefits, possibilities, and implementation of E-Commerce. With all the strategic management information you need to make business decisions plus the detailed implementation data needed to put those decisions in place, this guide is an essential reference in today's marketplace. It's a resource that can earn thousands of dollars for your business--now, and well into the 21st century.

** Contents **

MPDM: Emergence Of A New Enterprise Application. Online Catalogs Driving The Implementation Of MPDM. Where Is The Catalog World Today and Where Is It Headed. Strategic Choices. MPDM Implementation Effort and Cost Estimate. What Functionality To Look For? Navigation, The Heart Of Your Electronic Catalog. MPDM Implementation Team. How To Implement Your MPDM System: A Step By Step Guide. Guidelines and Tips To The Participants. Open Issues. Case Studies.

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1998
• ISBN 10: 0070153078
• ISBN 13: 9780070153073
• Binding: Paperback
• Language: English
• Number of pages: 300