Quality is Still Free: Making Quality Certain in Uncertain Times

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9780070145320: Quality is Still Free: Making Quality Certain in Uncertain Times

In this total update of his classic, quality guru Philip Crosby revisits and ultimately reaffirms the thinking he introduced in the tradition-shattering Quality Is Free, which has sold nearly 1.7 million copies and has been translated into dozens of languages. Quality Is Still Free offers readers the opportunity to adopt Crosby's penetrating insights for their own enormous benefit. Illustrations.

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This work provides an analysis of the author's entrepreneurial experiment in which he took quality ideas learned in corporate settings and adapted them to the business world at large. It re-examines concepts such as The 5 Erroneous Assumptions about Quality and Zero-Defects Mantra.

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Crosby, Philip B.
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