Sales Force Automation: Using the Latest Technology to Make Your Sales Force More Competitive - Hardcover

Colombo, George W.

 
9780070118409: Sales Force Automation: Using the Latest Technology to Make Your Sales Force More Competitive
Hardcover
ISBN 10: 007011840X ISBN 13: 9780070118409
Publisher: McGraw-Hill Inc.,US, 1993

Synopsis

Many firms still aren't taking advantage of sales automation, despite the fact that new technologies can boost sales up to 30 percent. Now this practical, hands-on guide reveals the secrets of the process. Totally jargon-free, it shows how sales pros can use computers to gain more selling time - reduce costs, minimize paperwork (including call reports!), assure service continuity, improve presentations and integrate sales data into corporate information systems. And it suggests training ideas for reps who under-utilize technology. Packed with tips and checklists for selecting and using sales-related hardware and software, "Sales Force Automation" also highlights automation successes from several companies. Readers will appreciate the inclusion of actual computer output that illustrates several popular software packages.

"synopsis" may belong to another edition of this title.

Publisher
McGraw-Hill Inc.,US
Publication date
1993
Language
English
ISBN 10 
007011840X
ISBN 13 
9780070118409
Binding
Hardcover
Number of pages
224