Systematic Approach to Advertising - Hardcover

Baker, Stephen

 
9780070033528: Systematic Approach to Advertising

Synopsis

Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques

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Other Popular Editions of the Same Title

9780070033535: Systematic Approach to Advertising Creativity

Featured Edition

ISBN 10:  0070033536 ISBN 13:  9780070033535
Publisher: McGraw-Hill Inc.,US, 1983
Softcover