Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques.
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Book Description Mcgraw-Hill, 1979. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070033528
Book Description Mcgraw-Hill, 1979. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070033528
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800700335281.0