Systematic Approach to Advertising

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9780070033528: Systematic Approach to Advertising

Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques.

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Baker, Stephen
Published by Mcgraw-Hill (1979)
ISBN 10: 0070033528 ISBN 13: 9780070033528
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Stephen Baker
Published by Mcgraw-Hill (1979)
ISBN 10: 0070033528 ISBN 13: 9780070033528
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Stephen Baker
Published by Mcgraw-Hill (1979)
ISBN 10: 0070033528 ISBN 13: 9780070033528
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Stephen Baker
ISBN 10: 0070033528 ISBN 13: 9780070033528
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