Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness--their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley's most provocative chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team, until he was forced out in the wake of an internal product war over the future of the company's monetization strategy, and eventually landed at rival Twitter.
In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world.
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"An irresistible and indispensable 360-degree guide to the new technology establishment.... A must-read."--Jonathan A. Knee, New York Times
"An unvarnished account... of Silicon Valley."--CBS This Morning
"Traces the evolution of social media and online marketing and reveals how it's become a part of our daily lives and how it will affect our future."--Leonard Lopate, WNYC
"If you're in a startup or even plan to sue one, Chaos Monkeys is the book to read."--John Biggs, TechCrunch
"This gossipy insider account from the former Twitter adviser, Facebook product manager, and start-up CEO dishes dirt while also explaining the ins and outs of Silicon Valley."--Neal Wyatt, Library Journal
"[Garcia Martinez] reads like a philosopher and historian, the exact travel guide you'd want to walk you through the inner workings of Facebook. His tell-all memoir is the best writing out there on one of the world's most powerful companies. And he even manages to make the ins and outs of online advertising fascinating."--Aarti Shahanti, npr.org
"Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book -- which is probably one of the things that makes it such a great read."--Andrew Ross Sorkin, New York Times
"Reckless and rollicking... perceptive and funny and brave.... The resulting view of the Valley's craziness, self-importance and greed isn't pretty. But it's one that most of us have never seen before and aren't likely to forget."--Washington Post
"Michael Lewis was never a top Wall Street bond salesman, but in Liar's Poker he captured an era. Chaos Monkeys aims to do the same for Silicon Valley, and bracingly succeeds."--New York Times Book Review
"Brilliant."--Financial Times
An adrenaline-fuelled exposé of life and business inside Silicon Valley
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