3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - Softcover

Moore, Geoffrey

Softcover

ISBN 10: 0062292986 ISBN 13: 9780062292988

Publisher: HarperCollins Publishers, 2014

Synopsis

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

About this title

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Edition details

• Publisher: HarperCollins Publishers
• Publication date: 2014
• ISBN 10: 0062292986
• ISBN 13: 9780062292988
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 288