Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

4.09 avg rating
( 3,811 ratings by GoodReads )
 
9780062273062: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

"synopsis" may belong to another edition of this title.

Product Description:

HardCover. Pub Date :2013-11-26 Pages: 224 Language: English Publisher: HarperCollins New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.When managers. marketers . and small business owners outline their social media strategies. they plan for the right hook-their next campaign that will produce profits. Even companies committed to jabbing-creating content for consumers and engaging with customers to build relationships-still desperately want to land the powerful. bruising swing that will knock out their opponents or their customers resistance in one tooth-shattering. killer blow. Right hooks. after all. convert traffic to sales. They easily show results and return on investment. Except when they dont.In the same passionate. streetwise style his readers have come to expect....

From the Back Cover:

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Gary Vaynerchuk
ISBN 10: 006227306X ISBN 13: 9780062273062
New Quantity Available: > 20
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97800622730620000000

More Information About This Seller | Ask Bookseller a Question

Buy New
12.81
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Gary Vaynerchuk
Published by HarperCollins Publishers Inc, United States (2013)
ISBN 10: 006227306X ISBN 13: 9780062273062
New Hardcover Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description HarperCollins Publishers Inc, United States, 2013. Hardback. Book Condition: New. 210 x 140 mm. Language: English . Brand New Book. New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.When managers, marketers, and small business owners outline their social media strategies, they plan for the `right hook`--their next campaign that will produce profits. Even companies committed to `jabbing`--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don t.In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It s not just about developing high-quality content; it s also about developing high-quality content that s perfectly adapted to specific social media platforms and mobile devices. It s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work. Bookseller Inventory # AA89780062273062

More Information About This Seller | Ask Bookseller a Question

Buy New
14.82
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Gary Vaynerchuk
Published by HarperCollins Publishers Inc, United States (2013)
ISBN 10: 006227306X ISBN 13: 9780062273062
New Hardcover Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description HarperCollins Publishers Inc, United States, 2013. Hardback. Book Condition: New. 210 x 140 mm. Language: English . Brand New Book. New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.When managers, marketers, and small business owners outline their social media strategies, they plan for the `right hook`--their next campaign that will produce profits. Even companies committed to `jabbing`--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don t.In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It s not just about developing high-quality content; it s also about developing high-quality content that s perfectly adapted to specific social media platforms and mobile devices. It s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work. Bookseller Inventory # AA89780062273062

More Information About This Seller | Ask Bookseller a Question

Buy New
15.26
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Vaynerchuk, Gary
Published by Harper Collins Publishers
ISBN 10: 006227306X ISBN 13: 9780062273062
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Harper Collins Publishers. Book Condition: New. Brand New. Bookseller Inventory # 006227306X

More Information About This Seller | Ask Bookseller a Question

Buy New
13.63
Convert Currency

Add to Basket

Shipping: 2.80
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Vaynerchuk, Gary
Published by HarperBusiness
ISBN 10: 006227306X ISBN 13: 9780062273062
New Hardcover Quantity Available: > 20
International Edition
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description HarperBusiness. Book Condition: New. 006227306X This is an International Edition. Brand New, Hardcover, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # NO9780062273062

More Information About This Seller | Ask Bookseller a Question

Buy New
16.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Gary Vaynerchuk
ISBN 10: 006227306X ISBN 13: 9780062273062
New Hardcover Quantity Available: > 20
International Edition
Seller
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. This is an International Edition Brand New Hardcover Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # OS9780062273062

More Information About This Seller | Ask Bookseller a Question

Buy New
14.88
Convert Currency

Add to Basket

Shipping: 2.12
Within U.S.A.
Destination, Rates & Speeds

7.

Vaynerchuk, Gary
ISBN 10: 006227306X ISBN 13: 9780062273062
New Hardcover Quantity Available: > 20
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Bookseller Inventory # 7004601

More Information About This Seller | Ask Bookseller a Question

Buy New
14.94
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds

8.

Gary Vaynerchuk
Published by HarperCollins Publishers Inc (2013)
ISBN 10: 006227306X ISBN 13: 9780062273062
New Quantity Available: 4
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description HarperCollins Publishers Inc, 2013. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780062273062

More Information About This Seller | Ask Bookseller a Question

Buy New
15.30
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds

9.

Vaynerchuk, Gary
Published by HarperBusiness (2013)
ISBN 10: 006227306X ISBN 13: 9780062273062
New Hardcover First Edition Quantity Available: > 20
Rating
[?]

Book Description HarperBusiness, 2013. Book Condition: New. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762. . 2013. 1ST Edition. Hardcover. . . . . . Bookseller Inventory # V9780062273062

More Information About This Seller | Ask Bookseller a Question

Buy New
18.84
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

10.

Gary Vaynerchuk
ISBN 10: 006227306X ISBN 13: 9780062273062
New Hardcover Quantity Available: > 20
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Hardback. Book Condition: New. Not Signed; When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships. book. Bookseller Inventory # ria9780062273062_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
15.60
Convert Currency

Add to Basket

Shipping: 3.34
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book