Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire - Hardcover

Nussbaum, Bruce

Hardcover

ISBN 10: 0062088424 ISBN 13: 9780062088420

Publisher: HarperBus, 2013

Synopsis

The world is quickly changing in ways we find hard to comprehend. Successful methods of dealing with problems have become outmoded. To be successful, you can't just be good. You also need to be creative. In "Creative Intelligence", innovation expert Bruce Nussbaum charts the making of a new literacy, "Creative Intelligence", or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K-12 teachers attempting to reach bored kids in increasingly wired classrooms, creativity is viewed as the antidote to uncertainty and complexity. "Creative Intelligence" embodies a bundle of specific literacies that increase our ability to navigate the unknown. It's a skill-set that explorers have tacitly used for eons but which, only now, is explicitly revealing its secrets to us. Nussbaum explores how people and organizations are learning to be more creative in work and in life, and investigates the ways in which individuals, corporations, and nations are boosting their CQ-and how that translates into their abilities to make new products and solve new problems. "Creative Intelligence" shows readers how to frame problems in new ways and devise solutions that are original by drawing insight from anthropology and culture rather than psychology and the brain. Smart and eye opening, it introduces us to the next evolutionary step and our future. Ultimately, "Creative Intelligence" will show readers how to boost their creative capacity, build creative confidence, and connect creativity with capitalism in a new form - Indie Capitalism - that could, and should, replace Finance Capitalism.

About this title

Review

“Bruce Nussbaum demystifies one of the most important initiatives of our time -- unlocking the creativity within ourselves and our organizations.” (David Kelley, Founder of IDEO and the Stanford d.school)

“An intriguing mixture of challenging ideas and Utopian solutions to the broader issues regarding social welfare currently under debate.” (Kirkus Reviews)

“Creative Intelligence lays out the forces that will drive us toward a prosperous future. Read this book if you want to be inspired and provoked to lead the way.” (Richard Florida, Professor, University of Toronto and NYU and Senior Editor, The Atlantic)

“Bruce Nussbaum is one of America’s most interesting design minds. His latest work is both a clarion call and a guidebook for moving creativity to the center of our lives.” (Daniel H. Pink, author of To Sell is Human, Drive, and A Whole New Mind)

“In Creative Intelligence, Bruce Nussbaum makes a compelling case for the economic and cultural power of creativity and offers practical tools and applications for enhancing it in any organization.” (Beth Comstock, SVP, Chief Marketing Officer, GE)

“This is a refreshing, informative, and groundbreaking new work that has implications for every level of the business arena.” (Publishers Weekly)

“Thought-provoking insight on the important topic of creativity.” (Booklist)

From the Back Cover

The first book to identify and explore Creative Intelligence as a new form of cultural literacy and a method for driving innovation and sparking start-up capitalism

The world is quickly changing in ways we find hard to comprehend. Conventional methods of dealing with problems have become outmoded. To be successful, one can't just be good; one must also be a creator, a maker, and a doer.

In Creative Intelligence, innovation expert Bruce Nussbaum charts the making of a new literacy—Creative Intelligence, or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K–12 teachers attempting to reach bored kids in classrooms, Nussbaum shows how CQ can become a powerful method for devising solutions and a practical antidote to uncertainty and complexity. It's a skill set that explorers have tacitly used for eons but that is explicitly revealing its secrets to us only now.

Nussbaum investigates how people, organizations, and nations are learning to be more creative, and the ways in which those groups are enhancing their CQ. He offers five new creative competencies—Knowledge Mining, Framing, Playing, Making, and Pivoting—to help individuals and organizations learn to create routinely and well.

Smart and eye-opening, Creative Intelligence helps boost creative capacity and inspires us to connect our creative output with a new type of economic system called Indie Capitalism, where creativity is the source of economic value; entrepreneurs drive growth; and social networks are the building blocks of the economy.

Edition details

• Publisher: HarperBus
• Publication date: 2013
• ISBN 10: 0062088424
• ISBN 13: 9780062088420
• Binding: Hardcover
• Language: English
• Number of pages: 351