Ingenius: A Crash Course on Creativity - Softcover

Seelig, Tina

Softcover

ISBN 10: 0062020714 ISBN 13: 9780062020710

Publisher: HarperOne, 2015

Synopsis

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world's best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried's Rework, and Seth Godin's Poke the Box.

About this title

Review:

"Tina Seelig is one of the most creative and inspiring teachers at Stanford."--Robert Sutton, Stanford University Professor and author The No-Asshole Rule

"Few people have done as much to champion innovative thinking as Tina Seelig."--David Kelley, Founder IDEO

"Tina is the most inspirational creativity voice I know."--Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin

"Seelig is a sharp observer and a gentle and thoughtful writer."--Miami Herald

In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative.--Nancy Duarte, CEO and author of Resonate

Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.--Tom Kelley, author of The Art of Innovation

Seelig demonstrates that creativity and experimentation are both personal mindsets and values in organizations. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations.--Library Journal

"Who said creativity can't be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think."--Steve Blank, entreprenuer and author of The Startup Owners Manual

Tina has shattered the misconception that you can't increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate.--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Many of us believe that we're either born with creativity or we're not. Tina Seelig, author of inGENIUS: A Crash Course on Creativity, and award-winning educator at Stanford University, says that's wrong: Creativity can be easily taught and learned."--USA Weekend

From the Back Cover:

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

Whether we are attempting to generate fresh ideas or struggling with problems that have no solutions in sight, Seelig offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can use right away to radically enhance our own ingenuity as well as that of our colleagues, organizations, and communities.

Seelig's groundbreaking work reveals that creativity is an endlessly renewable resource we can tap into at any time. It is as natural as breathing and just as necessary for leading a successful and fulfilling life.

About this edition

• Publisher: HarperOne
• Publication date: 2015
• ISBN 10: 0062020714
• ISBN 13: 9780062020710
• Binding: Paperback
• Number of pages: 224