Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

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9780062009265: Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”
—John Sayles, Director of Eight Men Out and author of A Moment in the Sun

The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.

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From the Back Cover:

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce—a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.

From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders—the sometimes reckless and always boisterous Busch family of St. Louis, Missouri—it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death.

This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.

About the Author:

William Knoedelseder was a longtime reporter for the Los Angeles Times, and he has been a television news executive for Knight Ridder, Fox, and the USA Network. His books include Stiffed: A True Story of MCA, the Music Business, and the Mafia, and I'm Dying Up Here: Heartbreak and High Times in Stand-Up Comedy's Golden Era. He lives in Woodland Hills, California.

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Book Description HarperCollins Publishers Inc, United States, 2012. Hardback. Book Condition: New. Language: English . Brand New Book. Stretching across three centuries, from the start of the Civil War through two World Wars and Prohibition to today, Bitter Brew tells the astonishing story of how five generations of men-fathers, sons, and brothers - took a small, bankrupt brewery on the banks of the Mississippi and built it into an international colossus. It is the story of America s past and present-a tale of promise and fulfillment for immigrants like Adolphus Busch, determined to strike it rich; and of a modern generation who squandered that dream. It is a story of breathtaking wealth, political power, and public acclaim-and of heartbreak, scandal, tragedy, and death. In chronicling the rise and fall of the Busch family and its business, veteran journalist William Knoedelseder tells a broader story of American progress and decline over the last 150 years. Bookseller Inventory # AAS9780062009265

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Book Description HarperCollins Publishers Inc, United States, 2012. Hardback. Book Condition: New. Language: English . Brand New Book. Stretching across three centuries, from the start of the Civil War through two World Wars and Prohibition to today, Bitter Brew tells the astonishing story of how five generations of men-fathers, sons, and brothers - took a small, bankrupt brewery on the banks of the Mississippi and built it into an international colossus. It is the story of America s past and present-a tale of promise and fulfillment for immigrants like Adolphus Busch, determined to strike it rich; and of a modern generation who squandered that dream. It is a story of breathtaking wealth, political power, and public acclaim-and of heartbreak, scandal, tragedy, and death. In chronicling the rise and fall of the Busch family and its business, veteran journalist William Knoedelseder tells a broader story of American progress and decline over the last 150 years. Bookseller Inventory # AAS9780062009265

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