Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself - Hardcover

Taylor, William C.

Hardcover

ISBN 10: 0061734616 ISBN 13: 9780061734618

Publisher: William Morrow & Co, 2011

Synopsis

Drawing on inspiration from such companies as Lexus, Zappos, MGM Grand Las Vegas and more, the author explains how looking at things from an outsider's view, caring and empathizing, emotionally engaging customers and much more can lead to radical, positive changes in an organization. By the co-author of Mavericks at Work. 75,000 first printing.

About this title

About the Author

William C. Taylor is a cofounder of Fast Company. He has published numerous essays and CEO interviews in the Harvard Business Review, and is a featured blogger for HBR. He's written management columns for the New York Times and for The Guardian (London). A graduate of Princeton University and the MIT Sloan School of Management

From the Back Cover

Practically Radical is a manifesto for change and a manual for making it happen—in an era when change is the name of the game.

Businesspeople everywhere are engaging in a dramatic "rethink" of how they lead, work, and get results. In an age of fierce competition and stubborn recession, the status quo just doesn't cut it. But how do you break new ground when there is so much pressure to do things the same way as everyone else? Using his years of experience and thought leadership in the business world, the cofounder and founding editor of one of the world's most admired business magazines, Fast Company, offers radical ideas and practical advice to help you fix what's wrong with your organization, launch new initiatives with the best chance to succeed, and rethink the logic of leadership itself.

Practically Radical goes deep inside twenty-five for-profit companies and nonprofit organizations to find out how they've made remarkable strides in tough circumstances. They include IBM, Zappos, Swatch, the Girl Scouts, Interpol, big-city hospitals, fast-growing banks, and high-flying airlines. These organizations have answered the make-or-break questions facing leaders in every field:

• Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with me-too thinking.
• Do you have new ideas about where to look for new ideas? Practices that are routine in one field can be revolutionary when they migrate to another field.
• Are you the most of anything? Companies used to be comfortable in the middle of the road. Today, the middle of the road is the road to ruin.
• Are you getting the best contributions from the most people? It may be lonely at the top, but change is not a game best played by loners.

Edition details

• Publisher: William Morrow & Co
• Publication date: 2011
• Language: English
• ISBN 10: 0061734616
• ISBN 13: 9780061734618
• Binding: Hardcover
• Number of pages: 293