Predictably Irrational: The Hidden Forces That Shape Our Decisions

4.1 avg rating
( 69,463 ratings by Goodreads )
 
9780061353239: Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

About the Author:

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Ariely, Dan
ISBN 10: 006135323X ISBN 13: 9780061353239
New Hardcover Quantity Available: 1
Seller:
Sharehousegoods
(Milwaukee, WI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Our Ranking is Your Confidence! This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!. Bookseller Inventory # 1XGDJP001KCP_ns

More Information About This Seller | Ask Bookseller a Question

Buy New
7.82
Convert Currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, Rates & Speeds

2.

Dan Ariely
ISBN 10: 006135323X ISBN 13: 9780061353239
New Quantity Available: 1
Seller:
LVeritas
(Newton, MA, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Gift Quality Book in Excellent Condition. Bookseller Inventory # 36SEQU0012OD

More Information About This Seller | Ask Bookseller a Question

Buy New
8.31
Convert Currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, Rates & Speeds

3.

Ariely, Dan
Published by HarperCollins (2008)
ISBN 10: 006135323X ISBN 13: 9780061353239
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description HarperCollins, 2008. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11006135323X

More Information About This Seller | Ask Bookseller a Question

Buy New
21.61
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds

4.

Ariely, Dan
Published by HarperCollins
ISBN 10: 006135323X ISBN 13: 9780061353239
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description HarperCollins. Hardcover. Book Condition: New. 006135323X New Condition. Bookseller Inventory # NEW7.0858747

More Information About This Seller | Ask Bookseller a Question

Buy New
46.99
Convert Currency

Add to Basket

Shipping: 3.79
Within U.S.A.
Destination, Rates & Speeds