Items related to The Making of Second Life: Notes From the New World
Synopsis
A behind-the-scenes account of the creation, development, and potential of Linden Lab's popular virtual world evaluates its pseudo-economy, culture, and political system, citing the lucrative profits being made there by such real-world companies as Pontiac and Sun Microsystems. 40,000 first printing.
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Review
"[Au] is a thoughtful and erudite writer.. [and his] enjoyable, well-written, and thoughtful.book gives us most complete picture we've had of how this complex and valuable virtual world came to be, what has happened since then, and why the world should care. -- Daniel Terdiman, CNet News.com
"In Mr. Au's fascinating account of the rise of Linden Lab and Second Life he interweaves anecdotes so improbable--catching a wireless signal with a soup can?--that you have to remind yourself what's real and what's not.... A remarkable corporate story... he offers some keen observations."--Wall Street Journal
"Technology journalist Au does a fine job explaining how founder Philip Rosedale and his start-up Linden Lab created this peculiar institution, and his status as a longtime Linden contractor gives him perspective."--Newsweek
"Au's book is full of rich details about some of Second Life's most important people."--New York Post
"[Au] presents a comprehensive account that shows why Second Life may be the next great frontier and why it is so appealing to individuals and enterprises worldwide."--Library Journal
[A] comprehensive history of Second Life's early days...As new virtual worlds come online and try to lure some of Second Life's users and hype, the story of how Second Life came to be may provide a road map for others."--Reuters
"[Au] is a thoughtful and erudite writer.... [and his] enjoyable, well-written, and thoughtful...book gives us most complete picture we've had of how this complex and valuable virtual world came to be, what has happened since then, and why the world should care.--Daniel Terdiman, CNet News.com
In Mr. Au s fascinating account of the rise of Linden Lab and Second Life he interweaves anecdotes so improbable--catching a wireless signal with a soup can?--that you have to remind yourself what s real and what s not.... A remarkable corporate story... he offers some keen observations. --Wall Street Journal"
Technology journalist Au does a fine job explaining how founder Philip Rosedale and his start-up Linden Lab created this peculiar institution, and his status as a longtime Linden contractor gives him perspective. --Newsweek"
Au s book is full of rich details about some of Second Life s most important people. --New York Post"
Synopsis
"The Making of Second Life" is the behind-the-scenes story of the Web 2.0 revolution's most improbable enterprise: the creation of a virtual 3D world with its own economy, culture, and political system. Now, the toast of the Internet economy and the subject of countless news articles and profiles, Linden Lab's Second Life is usually known for the wealth of real world companies (Reuters, Pontiac, Sun Microsystems) who have created 'virtual offices' within it, and the number of users ('avatars') who have become wealthy through their user-created content.What sets Second Life apart, and what has made it such a success (1 million-plus users and growing) is its simple user-centered philosophy. Instead of attempting to control the activities of those who enter it, the creators of Second Life turned them loose: users own the rights to all the intellectual content they create in-world, and the in-world currency of Linden dollars are freely exchangeable with the U.S. dollar on a floating exchange rate.
Users have responded eagerly, generating millions of dollars of economic activity through their in-world designs and purchases - currently, the site averages over US $500,000 in transactions every day.Wagner James Au explores the long, implausible road behind that success, and looks at the road ahead, where many believe that user-created worlds like Second Life will become the Net's next generation and the fulcrum for a revolution in the way we shop, work, and interact. And this book is written by the one person uniquely qualified to tell that story: tech culture writer Wagner James Au, who was contracted by Linden Labs to be Second Life's 'embedded journalist' for the world's first three years, and continues that chronicle on his own blog, New World Notes (nwn.blogs.com). Au is also co-author of the practical guidebook "Second Life: The Official Guide", which has become a bestseller since its initial publication in November 2006."About this title" may belong to another edition of this title.
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