Lateral Thinking: Creativity Step by Step (Perennial Library)

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9780060903251: Lateral Thinking: Creativity Step by Step (Perennial Library)

The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."-- Times Educational Supplement

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If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. ( Sir Richard Branson)

About the Author:

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series and there are over 4,000,000 references to his work on the Internet.

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Book Description HarperCollins Publishers Inc, United States, 2015. Paperback. Book Condition: New. Reissue. 201 x 135 mm. Language: English . Brand New Book. The seminal book that introduced a new way of reasoning and decision making. Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book. -- Times Educational Supplement Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins . . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book. --Times Educational Supplement. Bookseller Inventory # AAS9780060903251

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