Lateral Thinking: Creativity Step by Step

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9780060903251: Lateral Thinking: Creativity Step by Step

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.

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From the Back Cover:

This book is intended for use both at home and at school. At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This book is about lateral thinking which is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practiced and used. It is impossible to acquire skill in it just as it is possible to acquire skill in mathematics.

About the Author:

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge, and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series, and there are more than 4,000,000 references to his work on the Internet.

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Book Description HarperCollins Publishers Inc, United States, 2015. Paperback. Book Condition: New. Reissue. Language: English . Brand New Book. The seminal book that introduced a new way of reasoning and decision making. Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book. -- Times Educational Supplement Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins . . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book. --Times Educational Supplement. Bookseller Inventory # ABZ9780060903251

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Book Description HarperCollins Publishers Inc, United States, 2015. Paperback. Book Condition: New. Reissue. Language: English . Brand New Book. The seminal book that introduced a new way of reasoning and decision making. Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book. -- Times Educational Supplement Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins . . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book. --Times Educational Supplement. Bookseller Inventory # ABZ9780060903251

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