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The High-Purpose Company: The Truly Responsible (And Highly Profitable) Firms That Are Changing Business Now - Hardcover
Synopsis
The corporate strategist author of Cause for Success draws on extensive analyses of corporate social responsibility practices as demonstrated by such firms as Starbucks, McDonald's and FedEx, counseling readers on how to distinguish between genuine and manufactured acts of business responsibility. 25,000 first printing.
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Synopsis
Illustrated with profiles of dozens of major companies, the book enables readers to easily distinguish between true and false corporate responsibility, and uncovers a groundbreaking process for achieving total corporate health. Which one of these companies is the better corporate citizen? Wal-Mart, which, in response to multiple lawsuits and complaints that it treats workers unfairly, waged a multi-million dollar 2004 advertising campaign that countered accusations and characterized the basis of its bad publicity as "urban legend," or Gap, which, after spending years at the top of anti-sweatshop activist lists for its role in perpetuating unfair labor conditions overseas, released a candid 2004 CSR report that acknowledged that the company made mistakes and pledged to more constructively address labour issues in the future. In "The High-Purpose Company", corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. "The High-Purpose Company" draws a clear line in the sand, enabling readers to easily distinguish between these two groups and make a giant leap forward.
Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. "The High-Purpose Company" uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms."About this title" may belong to another edition of this title.
- PublisherHarper Business
- Publication date2006
- ISBN 10 0060852070
- ISBN 13 9780060852078
- BindingHardcover
- LanguageEnglish
- Number of pages304
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The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now
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The High-Purpose Company: The Truly Responsible--And Highly Profitable--Firms That Are Changing Business Now
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The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now
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Hardcover. Condition: Bon. Ancien livre de bibliothèque. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-806-594
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The High Purpose Company: The Truly Responsible (And Highly Profitable) Firms That Are Changing Business Now
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Collins/HarperCollins Publishers, New York, 2007
ISBN 10: 0060852070
ISBN 13: 9780060852078
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Cloth. Condition: As New. Dust Jacket Condition: As New. First Edition. x, 294 pages. The author discusses how corporate social responsibility is essential to success in today's business world. Brand new book. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 002129
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The High-purpose Company: The Truly Responsible (and Highly Profitable) Firms That are Changing Business Now
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