Raising Hell: The Reign, Ruin, and Redemption of "Run-D.M.C." and Jam Master Jay

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9780060781958: Raising Hell: The Reign, Ruin, and Redemption of

The year is 1978. Saturday Night Fever is breaking box office records. All over America kids are racing home to watch Dance Fever, Michael Jackson is poised to become the next major pop star, and in Hollis, Queens, fourteen-year-old Darryl McDaniels who will one day go by the name D.M.C. busts his first rhyme: "Apple to peach, cherry to plum. Don't stop rocking till you all get some." Darryl's friend Joseph Simmons now known as Reverend Run thinks Darryl's rhyme is pretty good, and he becomes inspired. Soon the two join forces with a DJ Jason "Jam Master Jay" Mizell and form Run-D.M.C. Managed by Run's brother, Russell Simmons, the trio, donning leather suits, Adidas sneakers, and gold chains, become the defiant creators of the world's most celebrated and enduring hip-hop albums and in the process drag rap music from urban streets into the corporate boardroom, profoundly changing everything about popular culture and American race relations."

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Review:

"Ro’s look at the pioneering, influential band’s history plays like a history of the genre." -- Publishers Weekly, August 15, 2005

Synopsis:

"Raising Hell" chronicles Run-D.M.C.'s epic story through candid original interviews and true and exclusive details about their extraordinary rise to the top. Readers will learn about their early feuds with jealous peers such as L.L. Cool J, their mentoring of legendary groups like The Beastle Boys and Public Enemy, their battles with producers, record executives, and each other; never before revealed details about Jam Master Jay's murder, and the legendary Russell Simmons' role in both the group's astounding success and their ultimate demise; and through it all how Run-D.M.C. changed everything about popular culture and American race relations by dragging rap from the streets into the corporate boardroom.

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