Common Sense Business: Starting, Operating and Growing Your Small Business in Any Economy! - Softcover

Gottry, Steve

Softcover

ISBN 10: 0060778393 ISBN 13: 9780060778392

Publisher: Harper Business, 2006

Synopsis

Do you own or plan to own a small business?

• Do you work for a small business and desire to better understand your boss?
• Do you know someone who owns a business and wants to be stronger, more focused, and more successful?

This is the book for you.

The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business.Common Sense Business is full of life-and-death ideas. Follow Steve Gottry's advice and your business will live and thrive. Ignore it and your business could founder or die. Benefit from Gottry's experience as an entrepreneur who grew a hugely successful media agency, experienced a harrowing business failure, then rebounded with a new business and a fresh start on life.

Common Sense Business tells you how to succeed throughout every phase of the small business life cycle -- from starting to operating, growing, and even closing down a business. No matter the state of the economy or the maturity of your business, you will find winning solutions to the questions and situations you face every day. Steve Gottry will help you understand yourself; your employees, customers, and vendors; and how people come together to form a successful business. You will learn how to maximize your business's assets and how to ward off those threats that could eat away at your resources and peace of mind, including debt, sloppiness, addiction, and fear. Warm, honest, funny, and factual, entrepreneur Steve Gottry tells the whole truth about successfully managing a business through good times and bad.

About this title

Review

"This is essential information for anyone who dreams of starting his or her own business--and staying in business. "--Kathy Player, EdD Dean, Ken Blanchard College of Business Grand Canyon University

"Small business men and women should read and reread this book. It's an eye-opener!"--John W. MacEachern Founder and former CEO (Retired) Offshore Maintenance

"A reality-based, down-to-earth, optimistically -sound, practical why and how-to approach to business success..."--Zig Ziglar, motivational speaker and bestselling author

"The section on marketing and advertising alone is well worth the price of the book!"--Elaine Ralls, President, HMI Marketing & Advertising, Tempe, AZ

A reality-based, down-to-earth, optimistically -sound, practical why and how-to approach to business success --Zig Ziglar, motivational speaker and bestselling author"

The section on marketing and advertising alone is well worth the price of the book! --Elaine Ralls, President, HMI Marketing & Advertising, Tempe, AZ"

This is essential information for anyone who dreams of starting his or her own business--and staying in business. --Kathy Player, EdD Dean, Ken Blanchard College of Business Grand Canyon University"

Small business men and women should read and reread this book. It s an eye-opener! --John W. MacEachern Founder and former CEO (Retired) Offshore Maintenance"

Synopsis

Steve Gottry's "Common Sense Business: Starting, Operating, and Growing Your Small Business - In Any Economy!" provides down-to-earth, tested, and refreshingly honest advice to everyone who owns a small business, works in one, or wishes to make their first small business dream a reality. For more than three decades, business owner Gottry has identified winning solutions to the questions and problems common to small business, and presents them here in a text clear of abstraction and theory. Gottry taps into the wealth of his experience to show the reader how to navigate each stage of the small business life-cycle, prosper over the ups and down of recession and expansion, and avoid the deadly mistakes that can destroy the dreams of the small business owner. Gottry's can-do spirit, humour and humanity are on target with the millions of at-home entrepreneurs looking for advice. The book is the perfect gift for the prospective owner thinking about their first business, and an inspiring pick-me-up for the entrepreneur rebuilding from a business failure.

Edition details

• Publisher: Harper Business
• Publication date: 2006
• Language: English
• ISBN 10: 0060778393
• ISBN 13: 9780060778392
• Binding: Paperback
• Number of pages: 272