Get Back in the Box: Innovation from the Inside Out - Hardcover

Rushkoff, Douglas

Hardcover

ISBN 10: 0060758694 ISBN 13: 9780060758691

Publisher: Harper Business, 2005

Synopsis

Arguing that "out-of-the-box" thinking has distracted many businesses from focusing their core competencies, a guide to re-invigorating the workplace identifies the drawbacks of using consultants and market research while citing the relevance of worker stimulation and engagement. 30,000 first printing.

About this title

Review:

“Get your highlighters out! There’s a worldchanging idea on each and every page.” (Seth Godin, author of All Marketers are Liars)

Synopsis:

This work presents the reviews in business magazines and on business pages of national newspapers. It also includes mailings to MBA courses. Douglas Rushkoff was one of the first social commentators to identify the new culture around the Internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the Internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the Internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up. This is a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

About this edition

• Publisher: Harper Business
• Publication date: 2005
• ISBN 10: 0060758694
• ISBN 13: 9780060758691
• Binding: Hardcover
• Number of pages: 338