The E-Myth Revisited CD: Why Most Small Businesses Don't Work and

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9780060755591: The E-Myth Revisited CD: Why Most Small Businesses Don't Work and

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Product Description:

In this totally revised and updated edition of the underground classic, "The E-Myth", Michael Gerber explores the myths surrounding starting your own business and shows how common assumptions, expectations and even technical expertise can get in the way of running a business.

Review:

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. -- Sharon Griggins

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Book Description HarperCollins Publishers Inc, United States, 2006. CD-Audio. Book Condition: New. Unabridged. 147 x 135 mm. Language: English . Brand New. In this totally revised and updated edition of the underground classic, The E-Myth , Michael Gerber explores the myths surrounding starting your own business and shows how common assumptions, expectations and even technical expertise can get in the way of running a business. Bookseller Inventory # AA89780060755591

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Book Description HarperCollins Publishers Inc, United States, 2006. CD-Audio. Book Condition: New. Unabridged. 147 x 135 mm. Language: English . Brand New. In this totally revised and updated edition of the underground classic, The E-Myth , Michael Gerber explores the myths surrounding starting your own business and shows how common assumptions, expectations and even technical expertise can get in the way of running a business. Bookseller Inventory # AA89780060755591

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Book Description Book Condition: New. In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened toThe E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. Bookseller Inventory # 9021985

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