Examining the role of business research as an essential tool for successful management, this book sets out to demonstrate its capacity to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book is intended for second and third-year undergraduates and MBA students on business research methods courses in management, quantitative business, economics or statistics departments. It maintains a business focus, explores ethical issues and dilemmas that business researchers face, and uses a practical problem-solving approach with the aim of enabling students both to consume and to produce research.
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780060436360. Seller Inventory # 9152607
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Seller: Antiquariat Bookfarm, Löbnitz, Germany
1. [print.]. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIVc 35 9780060436360 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2104809
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003536966
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Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001744143
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