Hardcover

ISBN 10: 0060423390 ISBN 13: 9780060423391

Publisher: Joanna Cotler Books, 1979

Gitman's proven learning system makes it easy for students to understand and fully appreciate the key concepts, tools, and techniques needed for astute financial decision making in today's competitive business arena. The text's organization conceptually links the firm's actions to its value as determined in the securities markets. Each major decision area is presented in terms of both risk and return factors and their potential impact on the owner's wealth, as reflected by share value. With a reliable and consistent framework, Gitman defines learning goals at the start of each chapter and incorporates a diverse group of pedagogical aids, using real-world examples and exercises to foster students' comprehension of both theory and practice.

Product Description:

Dealing with the principles of managerial finance, this text incorporates a diverse group of pedagogical aids, real-world examples and exercises to aid student comprehension of both theory and practice.

About the Author:

Lawrence Gitman received his degrees from Purdue University, University of Dayton, and University of Cincinnati. He is currently a professor of finance at San Diego State University, and a prolific author with over 40 published articles and several textbooks, including Principles of Managerial Finance, tenth edition and its brief version in the third edition.

In addition to teaching, Gitman is also a member of the Certified Financial Planner Board, and an associate editor of several journals. He has also served in a number of esteemed organizations, including the Academy of Finance Association and the Financial Management Association National Honor Society.