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Synopsis
This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
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- PublisherJoanna Cotler Books
- Publication date1976
- ISBN 10 0060419091
- ISBN 13 9780060419097
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages469
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Introduction to Mass Communications
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # U08D-01648
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