This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues involved: forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.
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Every chapter and case in "Strategic Management" has been revised to reflect the changes and challenges confronting firms throughout the world. The steps involved in the management process are encapsulated in a useful framework, which is used to open each part and chapter of the text. The book aims to provide a clear picture of the complex process of strategy formulation and implementation.
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Condition: Muy bueno. : Este libro de texto presenta 36 casos que ilustran los fundamentos teóricos de la gestión estratégica. Los casos son de alcance global, incluyendo tanto a pequeñas como a grandes empresas. También hay tres casos que analizan la gestión estratégica de organizaciones sin ánimo de lucro. Los casos están organizados según los principales temas que se plantean: la formación de la estrategia, la alta tecnología, la estrategia global, la ética, las pequeñas empresas, las organizaciones sin ánimo de lucro y la aplicación de la estrategia. El libro está dirigido a estudiantes universitarios y de posgrado. EAN: 9780060410988 Tipo: Libros Categoría: Negocios y Economía Título: Strategic Management Autor: Lloyd L. Byars Editorial: Longman Higher Education Idioma: en Páginas: 170 Formato: tapa dura. Seller Inventory # Happ-2024-06-14-6e765c27
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