Strategic Management: Formulation and Implementation : Concepts and Cases/Student Edition - Hardcover

Byars, Lloyd L.

 
9780060410988: Strategic Management: Formulation and Implementation : Concepts and Cases/Student Edition

Synopsis

This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues involved: forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.

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Synopsis

Every chapter and case in "Strategic Management" has been revised to reflect the changes and challenges confronting firms throughout the world. The steps involved in the management process are encapsulated in a useful framework, which is used to open each part and chapter of the text. The book aims to provide a clear picture of the complex process of strategy formulation and implementation.

"About this title" may belong to another edition of this title.