Blockbusters: The Five Keys to Developing GREAT New Products

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9780060084745: Blockbusters: The Five Keys to Developing GREAT New Products

What Makes a Blockbuster?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices - all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

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About the Author:

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

From Publishers Weekly:

A product development expert and a former research psychologist, now both professors at the Stevens Institute, combine their knowledge into a slim but useful volume illustrating their innovative approach to New Product Development (NPD). Two-thirds of new products fail in the market, the authors say, but those that go on to become "blockbusters" have five factors working in their favor: active leadership from the highest level of management; "Project Pillars," or clear, established parameters for the product; "Lickety Stick," or the flexibility and tenaciousness to market test until the product "sticks"; goal-oriented teamwork (no psychological tricks); and continuous exchange of information about everything among everybody. The authors demonstrate each of these principles with a case study, including Colgate's Total toothpaste (effective senior management practices) and the Powershot Staple Gun (early and frequent consumer testing). They go on to consider two more complex cases, Corning Glass's decades-long struggle to create the fiber-optic industry and the victory of the Jet Propulsion Laboratory over NASA's entrenched bureaucracy to create the Sojourner Mars lander. The authors recognize the complexity of most of the issues and the serendipity of the regulatory environment (such as the 1986 breakup of AT&T), and they manage to avoid jargon. This volume respects the intelligence of its readers and offers them insights into proven NPD methods. B&w charts and graphs.
Copyright 2002 Reed Business Information, Inc.

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Book Description HarperCollins Publishers Inc, United States, 2003. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork. Bookseller Inventory # AAC9780060084745

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Book Description HarperCollins Publishers Inc, United States, 2003. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork. Bookseller Inventory # AAC9780060084745

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