Blockbusters: The Five Keys To Developing Great New Products - Softcover

Lynn, Gary S.

Softcover

ISBN 10: 006008474X ISBN 13: 9780060084745

Publisher: Harper Paperbacks, 2003

Synopsis

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork

About this title

About the Authors

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.

Edition details

• Publisher: Harper Paperbacks
• Publication date: 2003
• Language: English
• ISBN 10: 006008474X
• ISBN 13: 9780060084745
• Binding: Paperback
• Number of pages: 270