Blockbusters: The Five Keys to Developing Great New Products - Hardcover

Lynn, Gary S., Ph.D.; Reilly, Richard R.

 
9780060084738: Blockbusters: The Five Keys to Developing Great New Products

Synopsis

The authors present five key product development practices that have helped companies such as Colgate and Apple create popular products for the marketplace--Vision, Teamwork, Development, Knowledge, and Management Involvement.

"synopsis" may belong to another edition of this title.

About the Author

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780060084745: Blockbusters: The Five Keys To Developing Great New Products

Featured Edition

ISBN 10:  006008474X ISBN 13:  9780060084745
Publisher: Harper Paperbacks, 2003
Softcover