Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
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The Rieses don’t expect brand advertising to go away, but argue that it should be reserved for promoting mature brands (Harvard Business Review)
“The book makes a plausible case in an engaging, example-rich style.” (Harvard Business Review)
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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Book Description HarperBusiness. Hardcover. Book Condition: New. 0060081988. Bookseller Inventory # GHT4364MVVW121915H0323
Book Description Book Condition: New. New and unused. 30 Day Satisfaction Guarantee. Bookseller Inventory # 3148LU001DTW
Book Description HarperBusiness, 2002. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations. Bookseller Inventory # ABE_book_new_0060081988
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800600819801.0
Book Description HarperBusiness, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0060081988
Book Description HarperBusiness, 2002. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0060081988
Book Description HarperBusiness, 2002. Hardcover. Book Condition: New. Bookseller Inventory # P110060081988