Synopsis
This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
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Competitive Marketing: A Strategic Approach
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Competitive Marketing: A Strategic Approach
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0046582436. Seller Inventory # 9427233
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Competitive marketing. A strategic approach
Published by
George Allen & Unwin, 1984
ISBN 10: 0046582436
ISBN 13: 9780046582432
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Encuadernación de tapa blanda
Seller: Librería Diálogo, Ciempozuelos, Madrid, M, Spain
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Encuadernación de tapa blanda. Condition: Bien. X2407M06708MM. 741 g. 372 pp. Rústica. Estado, bien. Marketing competitivo, un acercamiento estratégico. English. management, empresa. Seller Inventory # X2407M06708MM