Items related to Planning the Corporate Reputation (Unwin Professional...

Planning the Corporate Reputation (Unwin Professional Management Library) - Hardcover

Book 5 of 28: Routledge Library Editions: Marketing

Markham, Vic

 
9780046580414: Planning the Corporate Reputation (Unwin Professional Management Library)

Synopsis

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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About the Author

Multivolume collection by leading authors in the field

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