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Planning the Corporate Reputation (Unwin Professional Management Library) - Hardcover
Book 5 of 28: Routledge Library Editions: Marketing
Synopsis
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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Multivolume collection by leading authors in the field
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Planning the corporate reputation, (Unwin professional management library)
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-051-02026
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