Customer Behaviour: Consumer Behaviour and Beyond - Hardcover

Sheth, Jagdish; Mittal, Banwari; Newman, Bruce

 
9780030980169: Customer Behaviour: Consumer Behaviour and Beyond
Hardcover
ISBN 10: 003098016X ISBN 13: 9780030980169
Publisher: South-Western, 1998

Synopsis

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

"synopsis" may belong to another edition of this title.

Review

"The content is comprehensive, the style is accessible, the examples and illustrations are first class...marketing students should read Customer Behavior; it has a lot of salutary messages for marketing practitioners, marketing managers, and marketing strategists as well." (Dr. Ted Johns, CIM Senior Examiner -- Dr. Ted Johns, CIM Senior Examiner

"About this title" may belong to another edition of this title.

Publisher
South-Western
Publication date
1998
Language
English
ISBN 10 
003098016X
ISBN 13 
9780030980169
Binding
Hardcover
Number of pages
736

Other Popular Editions of the Same Title

9780030468421: Customer behavior: Consumer behavior & beyond

Featured Edition

ISBN 10:  0030468426 ISBN 13:  9780030468421
Publisher: Dryden Press, 2001
Softcover