This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
"synopsis" may belong to another edition of this title.
£ 3.65 shipping within United Kingdom
Destination, rates & speedsSeller: Lazy Letters Books, Market Rasen, United Kingdom
Soft cover. Condition: Very Good. Minor edge-wear to covers. Seller Inventory # M793
Quantity: 1 available
Seller: HPB-Red, Dallas, TX, U.S.A.
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_437417193
Quantity: 1 available