Synopsis
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
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Marketing Management
Seller: HPB-Diamond, Dallas, TX, U.S.A.
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_458146479
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Marketing Management
Seller: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_387098885
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Marketing Management
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. INCLUDES SEALED CD! Very Good Condition, Text appears to be clean. Cover has light wear, including rubbing and light shelf wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 003096847X. ISBN/EAN: 9780030968471. Pictures of this item not already displayed here available upon request. Inventory No: 1561025782. Seller Inventory # 1561025782