Advertising Strategy: A Communication Theory Approach (Praeger special studies) - Hardcover

Larry Percy ; John R Rossiter

 
9780030559068: Advertising Strategy: A Communication Theory Approach (Praeger special studies)

Synopsis

[ Advertising Strategy: A Communication Theory Approach By ( Author ) Mar-1980 Hardcover

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About the Author

rcy /f Larry siter /f John /i R.

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Other Popular Editions of the Same Title

9780275916923: Advertising Strategy: A Communication Theory Approach

Featured Edition

ISBN 10:  0275916928 ISBN 13:  9780275916923
Publisher: Praeger Publishers Inc, 1980
Hardcover