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Advertising Strategy: A Communication Theory Approach (Praeger special studies) - Hardcover

Larry Percy ; John R Rossiter

 
9780030559068: Advertising Strategy: A Communication Theory Approach (Praeger special studies)
Hardcover
ISBN 10: 0030559065 ISBN 13: 9780030559068
Publisher: Praeger Publishers, 1980

This specific ISBN edition is currently not available.

Synopsis

[ Advertising Strategy: A Communication Theory Approach By ( Author ) Mar-1980 Hardcover

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About the Author

rcy /f Larry siter /f John /i R.

"About this title" may belong to another edition of this title.

Publisher
Praeger Publishers
Publication date
1980
Language
English
ISBN 10 
0030559065
ISBN 13 
9780030559068
Binding
Hardcover

Other Popular Editions of the Same Title

9780275916923: Advertising Strategy: A Communication Theory Approach

Featured Edition

ISBN 10:  0275916928 ISBN 13:  9780275916923
Publisher: Praeger Publishers Inc, 1980
Hardcover