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Synopsis
Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma
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Synopsis
Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma
"About this title" may belong to another edition of this title.
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Advertising Promotion and Supp
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00106235985
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Published by
South-Western College Pub (edition 6th), 2003
ISBN 10: 0030352711
ISBN 13: 9780030352713
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Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Library Binding. Condition: Very Good. 6th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0030352711-8-1
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
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Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0030352711.VG
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Unknown. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0030352711I3N01
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: AwesomeBooks, Wallingford, United Kingdom
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Hardcover. Condition: Very Good. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030352713
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780030352713
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-301-035
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780030352713. Seller Inventory # 9129126
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780030352713. Seller Inventory # 9129127
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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications, 6th Edition
Published by
South-Western, Cincinnati, OH, 2003
ISBN 10: 0030352711
ISBN 13: 9780030352713
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Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 6th Edition. Some marking. Some shelf and corner wear, otherwise the cover is in good condion has a sticker on the back cover. Multiple copies available this title. Quantity Available: 2. ISBN: 0030352711. ISBN/EAN: 9780030352713. Pictures of this item not already displayed here available upon request. Inventory No: 1560793889. Seller Inventory # 1560793889