Marketing: Best Practices - Hardcover

Hoffman, K. Douglas

 
9780030349997: Marketing: Best Practices
Hardcover
ISBN 10: 0030349990 ISBN 13: 9780030349997
Publisher: Cengage Learning, 1980

Synopsis

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

"synopsis" may belong to another edition of this title.

Synopsis

With 15 chapters written by 17 professors, this undergraduate textbook explores the marketing environment, research and consumer behavior, product development, distribution, pricing, and the tools of marketing communications. The second edition revises the chapters on retailing and wholesaling, e-marketing, and services marketing. Annotation c. Boo

"About this title" may belong to another edition of this title.

Publisher
Cengage Learning
Publication date
1980
Language
English
ISBN 10 
0030349990
ISBN 13 
9780030349997
Binding
Hardcover
Edition number
2
Number of pages
650