Items related to Customer Behavior: A Managerial Perspective

Customer Behavior: A Managerial Perspective - Hardcover

Sheth, Jagdish; Mittal, Banwari

 
9780030343360: Customer Behavior: A Managerial Perspective

Synopsis

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Synopsis

Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and relationships, and the processes of building loyalty and creating value. Attention is given to both household and business consumer

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