Customer Behavior: A Managerial Perspective - Hardcover

Sheth, Jagdish; Mittal, Banwari

 
9780030343360: Customer Behavior: A Managerial Perspective

Synopsis

.

"synopsis" may belong to another edition of this title.

Synopsis

Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and relationships, and the processes of building loyalty and creating value. Attention is given to both household and business consumer

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780030245381: Customer Behavior

Featured Edition

ISBN 10:  0030245389 ISBN 13:  9780030245381
Publisher: Harcourt Brace College Publishers, 1998
Softcover