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Synopsis
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
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Synopsis
Organized around the stages of the research process, this standard textbook provides a balance of the qualitative and quantitative aspects of marketing research. Cases are supported by computerized data bases reflecting actual company situations and studies. Annotation copyright Book News, Inc. Portland, Or.
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Churchill Marketing Research 5e
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Marketing Research: Methodological Foundations
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Churchill Marketing Research 5e
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Marketing Research: Methodological Foundations
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Marketing Research: Methodological Foundations
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Marketing Research: Methodological Foundations
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Marketing Research: Methodological Foundations
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Harcourt School (edition 5th), 1990
ISBN 10: 0030314720
ISBN 13: 9780030314728
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Marketing Research: Methodological Foundations
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Marketing Research : Methodological Foundations
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Marketing Research: Methodical Foundations
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:0030314720. Seller Inventory # 9359626
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