Marketing Channels: A Management View - Hardcover

Rosenbloom, Bert; Ulrich, G. Behrens

Hardcover

ISBN 10: 003024482X ISBN 13: 9780030244827

Publisher: South-Western, 1998

Synopsis

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

About this title

Review

"The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University

"The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University

-The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it.- -- Stephanie Bibb, Chicago State University

-The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text.- -- Jeffrey Hittler, Indiana University

About the Author

Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards.

Edition details

• Publisher: South-Western
• Publication date: 1998
• Language: English
• ISBN 10: 003024482X
• ISBN 13: 9780030244827
• Binding: Hardcover
• Edition number: 6
• Number of pages: 768