Items related to Contemporary Cases in Consumer Behaviour

Contemporary Cases in Consumer Behaviour - Softcover

Blackwell, Roger D.; Etc.

 
9780030169618: Contemporary Cases in Consumer Behaviour

Synopsis

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.

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