This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
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Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0030169615.VG