Role Playing: Principles of Selling - Softcover

Sellars, David

 
9780030130489: Role Playing: Principles of Selling

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Synopsis

This sales training system is dedicated to helping students develop sales presentations and role play them in class.

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Review

1. The Sales Presentation Project. 2. Choosing a Product or Service. 3. Information Needed for the Sales Presentation. 4. Prospecting and the Preapproach. 5. Appealing to Prospect Needs. 6. The Approach. 7. Securing Desire. 8. Handling Objections. 9. Closing the Sale and Building Customer Relations. 10. Role Playing and Writing the Complete Sales Presentation.

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