Items related to Consumer Behaviour
Synopsis
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.
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Consumer Behavior, Instructor's Complimentary Copy, 5th
Published by
Dryden Press, Fort Worth, TX, 1986
ISBN 10: 0030018927
ISBN 13: 9780030018923
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 5th Edition. Instructor's Complimentary Copy. Text has very light pencil marking on a few pages. This is the Instructor's Complimentary Copy Quantity Available: 1. ISBN: 0030018927. ISBN/EAN: 9780030018923. Pictures of this item not already displayed here available upon request. Inventory No: ABE452410070. Seller Inventory # ABE452410070
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Consumer Behavior
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 5th. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17168412-75
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Consumer behavior
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0030018927.G
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Consumer behavior
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-X-001-02551
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Consumer Behaviour
Seller: Optimon Books, Gravesend, KENT, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dryden Press 1986 633pp Fifth edition. Hardback in good condition. Black and white illustrations. Seller Inventory # 454159
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£ 38.99
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Quantity: 1 available